# Michal Kessel Shitrit: CV

Content designer and UX writer. A [PDF version](https://heymichal.com/cv/michal-kessel-shitrit-cv.pdf) of this CV is also available.

## What I do

I design product content and the systems that keep it consistent, like voice guidelines, style guides and, more and more, prompt frameworks for conversational AI.

## My experience

I've spent more than 7 years on product content and over 15 years writing for global, multilingual audiences.

## Looking for

I'm looking for content design, conversation design and human-centered AI roles. I'm based in Israel and open to relocating. I write in English and Hebrew, and I'm a native speaker of both.

## Where I've worked

### Head of English UX Writing, Draft (a UX writing studio), 2023 to now

- I lead English UX writing and content design for clients in banking, fintech, government, science, education and SaaS.
- I was the point person for Hebrew copy in bit, Israel's most popular payment app.
- I wrote the UX and page content for the Weizmann Institute of Science's new website, in Hebrew and English.
- I create voice guidelines, style guides and content design systems, and I audit existing content to recommend what to improve.
- When the content hierarchy calls for a UX change, I show clients what to build with Figma mockups or prototypes I build with AI.

### UX Writer, Copywriter and Localization Specialist, MKS Content Design and Localization (my own business), 2019 to 2023

- I led content design and localization for client products in several languages.
- I worked with product design and product marketing teams to fix usability issues and structure complex user flows.
- I wrote help, FAQ, onboarding and support content.
- I designed brand voice guidelines and trained marketing and technical writing teams to use them.
- I founded Localization Station, a training initiative where I built courses that help localization and product teams work together, and taught UX writing and content design to localizers.

### Manager and Localization Specialist, Trans.me (a translation and localization agency), 2015 to 2019

- I ran the agency's strategic and operational planning, and managed multilingual content production with teams around the world, often on many projects at once.

## Some of the teams I've written for

Weizmann Institute of Science, Bank Hapoalim, bit, Israel National Digital Agency, Reichman University, FINQ, Nayax, Cytactic, Factify, GlassesUSA, Speaknow, Astral Hotels, Central Drink Company (Coca-Cola Israel), Air Haifa, Pepper, yes, Shopic, Tenengroup, Vimeo, Juno Journey and London Business School.

## Teaching and speaking

My talks and workshops are listed on the [homepage](https://heymichal.com/#events).

## Skills

- Content design: UX writing, voice and tone, style guides, content design systems, content audits, content hierarchy, user flows and content testing.
- AI: System instructions and prompt design for conversational AI, context design, evaluating AI copy, AI prototyping and helping teams adopt AI.
- Global content: Localization, internationalization, and multilingual and right-to-left content.
- Tools and teaching: Figma, Notion and generative AI tools, plus workshop design, team training and public speaking.

## Where I studied

- MA in Communication and Media Studies, Ben-Gurion University, 2014 to 2017
- BA in Communication and Media Studies, Emek Yizrael College, 2006 to 2009