Hey, hey

It’s take my website visitor to work day

On this page you'll find a selection of case studies from the past years, and some shorter quick challenges to last you through a coffee break.

Screens from my projects on a laptop, a tablet and a phone
Weizmann Institute of Science
How does scientific legacy sound?
Content strategyVoice designAI pipeline
Read the case study ›
SmartDraft (by Draft)
Can an AI tool write Hebrew the way our team would?
Prompt engineeringModel evaluation
Read the case study ›
bit (by Bank Hapoalim)
How do you scale a three-word voice into a full financial platform?
Voice designNaming
Read the case study ›
Cytactic
How do you write for a CISO and HR on the same screen?
Content strategyUX writing
Read the case study ›
ETA-IL
How do you make getting a travel permit feel easy?
UX writingGovernment
Read the case study ›
FINQ
How do you get people to trust an AI with their pension?
Voice designJourney mapping
Read the case study ›
Robin
How to write a clear English app for non-English speakers?
Voice designConversational UI
Read the case study ›
Wallyx by Nayax
How to explain a journey that users have no reference for?
NamingUX writing
Read the case study ›
Astral Hotels
How do you make seven hotels feel like one story?
Voice designJourney mapping
Read the case study ›
Quick bytesSmall challenges from my day-to-day

Want to talk?

If you're working on something and the words aren't coming together, I'd love to hear about it.

Also happy to talk shop, trade notes, or just compare coffee orders.

info@heymichal.com
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